Congratulations on being named one of the Top 40 Hotels in your city for 2016 by!

Below you can learn more about the ‘Top 40 Hotel | 2016’ award and its benefits. There is also information related to best practices to promote your achievement, how to ensure we have the most up-to-date information and pictures of your property and our selection methodology.


The ‘Top 40 Hotel | 2016’ award provides third party, objective validation that your hotel has consistently achieved top-ratings from travelers around the globe – and that your property is unique and individual. It’s the kind of recognition that motivates travelers to choose one hotel over another — so we encourage you to promote your ‘Top 40 Hotel | 2016’ award in places where your current and prospective guests will notice.

The ‘Top 40 Hotel | 2016’ award is unique as it truly must be earned. is an independent travel guide that accepts no advertising or paid listings from hotels. This way we ensure our recommendations to travelers are unbiased and that hotels earn their recognition solely based on consistent top performance.


Additional Exposure

Being recognized on the website provides an additional channel through which savvy travelers can find you. We’re proud of, and the hotels that make our list. We do an extensive amount of promotion to drive traffic to our site and help make sure potential guests notice you.

Enhanced Brand

Being named one of the ‘Top 40 Hotels | 2016’ puts you in with very good company. Your property will no longer have to compete with hundreds of other properties for attention. You’ll be on a short list with other top-rated hotels in your city for travelers to select from.

Link to Your Official Website

A link to your official website is included on your profile page on along with your contact phone number so potential guests can access your hotel’s information directly.

Built for a Global Audience

We’ve integrated a special application using Google Translate that will translate 99.9% of the content on the site on-the-fly to 10 of the world’s most spoken languages. This ensures that travelers from around the world can learn quickly about your property in the language of their choice.



We encourage you to promote your ‘Top 40 Award | 2016’ right away to begin receiving the benefits of your accomplishment and recognition. We suggest the best place to start is online where it will influence travelers most.

Official Website

One of the most effective ways to tell the world about your achievement is to post the ‘Top 40 Hotel |2016’ award badge to your website.

People browsing the web take just a second to decide if they want to continue looking at your site. Mentioning your ‘Top 40 Hotel | 2016’ award in a prominent place on your website will grab attention and solidify the trust of travelers.

Top 40 Hotel | 2016 Award Badges

We’ve prepared four different versions of the ‘Top 40 Hotel | 2016’ award badge for your use. The downloadable badges are in PNG format and can be resized according to your needs.

We ask that when posting the ‘Top 40 Hotel | 2016’ award badge online, you provide a link back to the home page of or to your property’s individual profile page.

Top 40 Hotel 2016 Award Badge 500×500 (Download – four versions)

Other versions of the ‘Top 40 Hotel |2016’ award badge are available for custom applications. Send us a note at to let us know what size/format you require.

Social Channels

Engage with existing followers and create new ones by sharing the ‘Top 40 Hotel | 2016’ recognition across your social channels. It’s easy to create a series of posts highlighting your achievement. The possibilities are endless and ongoing!

Be sure to tag in your post and we’ll be sure to ‘like’ it!

Twitter – @ultimatehotels | Facebook – UltimateHotels

Social Backgrounds

Another great way to promote your ‘Top 40 Hotel | 2016’ award is by updating your social channel background images. We’ll be happy to send you customized backgrounds for Twitter, Facebook, YouTube, Instagram and other popular channels – just let us know what you’d like. Below are some sample backgrounds for inspiration.

Top 40 Hotel 2016 Award Social Backgrounds

Press Release

A press release to local and regional media is an excellent way to showcase your achievement. We would be happy to collaborate with you on this release, provide customized quotes as well as co-promote. Send us a note at to partner on a release. Top 40 Hotel awards press release (June 2016)

Print Materials

Print is a very effective compliment to your online efforts. Brochures, flyers, press kits, event collateral are all great options. We think customized door hangers would look great too – we’ve got some design ideas for this so just let us know.


Share your success with everyone who walks through your doors by putting your ‘Top 40 Hotel | 2016’ award badge somewhere prominent in your lobby, concierge desk or front desk area. We’d be happy to provide customized ‘Top 40 Hotel | 2016’ badges with your hotel name in print-ready resolution.


We want to ensure our users have the most up-to-date and accurate information about your hotel. You’re encouraged to review your hotel’s listing on on a regular basis and let us know if anything has changed or if we have our facts wrong.

While we will always strive to ensure factual accuracy with your property’s listing, editorial content related to your hotel is at the discretion of We will gladly accept suggestions on edits that will allow us to portray your property in a more engaging and factual way.

You can send us a note at with your revised information and we’ll update it right away.


Consumer research overwhelmingly supports the fact that photos are one of the most important decision criteria for how travelers choose a hotel. We’d like to make sure that we have the latest and best images that your property has to offer.

Home Page Showcase

If you’d like to have your property’s image appear on the homepage – send us your top images for consideration. The image dimensions must be at least 1400×800. Images on our site’s homepage will be rotated out on a consistent cycle to maintain the visual appeal of our site.

Profile Page Pictures

These are the main pictures of your hotel on and we’d like them to visually tell the unique story of your property in the best way. We will be happy to update your profile pictures as often as new ones become available. Images must be at least 1200×600 to be utilized. Send images to The maximum file size of attachments is limited to 20MB. You can also send via wetransfer. JPEGs are preferred.

Methodology utilizes a proprietary methodology to pick the ‘Top 40 Hotels | 2016’ award winners. Our methodology consists of a series of six distinct phases that include both quantitative research analysis and editorial review.

Step #1 Hotel Identification

Our research team’s first job is to identify the full set of available hotel options in any given city. We identify available hotel options by using a meta-analysis of available hotels from a minimum of five major OTA and booking sites (e.g.,, TripAdvisor, Expedia, etc.).

For example, in 2016 the Hotel Identification phase for New York City yielded 581 available hotel options.

Step #2 Mapping

The next step is to use a customized Google Maps application to plot available hotel options relative to a grid that identifies areas of the city where the majority of popular tourist, cultural, dining and shopping options are located. The goal is to ensure the hotels are ‘centrally-located’ and within a reasonable distance from the most popular parts of the city.

For example, in 2016 the Mapping phase for New York City yielded 317 centrally located hotel options.

Step #3 Elimination

Our editors then review each property remaining and eliminate those accommodations that are hostels, small inns, Bed & Breakfasts, short-term rentals, membership-based hotels and properties that cater primarily to groups or convention guests.

For example, in 2016 the Elimination phase for New York City yielded 247 qualified hotels.

Step #4 Meta-Rating Analysis

For the next step in the process our researchers begin crunching review scores for each of the remaining hotels across 5+1 top-tier booking and review sites. For each individual hotel, our researchers identify the current rating from sites like, Expedia,, Kayak, Trivago, etc. Any rating with less than 25 reviews is not considered.

We then consult TripAdvisor as an additional reference to ensure the widest survey of rating scores by travelers. After the numbers are aggregated the hotels are then stacked ranked based upon total aggregated review score.

Once the hotels are stacked ranked based upon combined review scores, the hotels in the bottom 50% are eliminated.

For example, in 2016 the Meta-analysis phase for New York City yielded 123 top-rated hotels.

Step #5 Editorial Review

During the next step our editors conduct an individual review of each property. This consists of a full read of the hotel’s official website, review of official and traveler photographs, examination of recent press and media coverage, review of recent verified reviews across several OTA sites and a survey of the hotel’s location relative to popular attractions and nightlife. Hotels are given a score of 1-5 on each element and then stacked ranked. Hotels in the bottom 33% are eliminated.

For example, in 2016 the Editorial Review phase for New York yielded 81 hotels for final consideration.

Step #6 Final Top 40 Selection

For the final step of selecting the ‘Top 40 Hotels’ award winners our editors painstakingly review each of the remaining hotels and carefully select the optimum mix of forty best-of-the-best hotels that represent a diverse range of hotel styles, neighborhoods and price points.

With the goal of providing travelers a short list of top-rated, centrally-located and unique hotels, our editors make their final selection of the ‘Top 40 Hotels | 2016’ award winners.


In order to preserve the integrity and prestige of being selected as an award winner, we ask that you observe the following guidelines related to using the ‘Top 40 Hotel’ award badge.

When posting the award badge online or on social media, be sure to link back to either the home page of or your individual listing page on our website.

Do not modify the ‘Top 40 Hotel’ award badge in any way. Do not separate or move elements from the ‘Top 40 Hotel’ award badge and use them individually. Do not translate the award badge. Do not just show part of the award badge or allow it to bleed off the page. The award badge must always appear in its entirety with the proper amount of clear space with other elements. Do not resize the award badge any smaller than is easily legible using a mobile device.

When referencing your award, you may refer to your award as one of the ‘Top 40 Hotels | 2016’ in your city. For example, you may state, “The hotel Excelsior has been named one of the Top 40 Hotels in Miami by for 2016.” 

When referencing be sure to follow the brand guidelines.  Capital ‘U’, capital ‘H’ with no space in the middle. Always use the .com as part of the name.


You may use the ‘Top 40 Hotel | 2016’ award badge in perpetuity. However, consistent with the terms of these guidelines, you may only use the ‘Top 40 Hotel | 2016’ award badge in the form provided, which prominently displays the year (i.e. 2016) designation. maintains the exclusive right to rescind the ‘Top 40 Hotel’ designation for any property, and at any time, for failing to meet consistent and high standards as judged solely by the editors at


Rights of use of the brand name and ‘Top 40 Hotel’ award badge are registered and/or common law trademarks owned by As a recipient of the ‘Top 40 Hotel’ award badge, you are granted a limited, non-transferable, personal, royalty-free, non-exclusive license to use and display the ‘Top 40 Hotel’ award badge.

The award badge must be used in a consistent manner and must always be used in full and in the same color, font, and shape as provided by You may not directly or indirectly change, edit, add to, copy or extract content. The ‘Top 40 Hotel’ award badge must be used in an accurate manner that would not mislead consumers in any way.